Over 15 Million supports in just 3 weeks
Unilever :: ‘Ayo Indonesia Bisa’
CHALLENGE
- Unilever wanted to create a digital campaign to support Indonesia Team in SEA Games 2011
- The campaign is for Indonesian people showing their support for Indonesian sports team during the game
- To create a digital execution at the core of the campaign that can reach the mass population
WHAT WE DID
- Working in partnership with Mindshare, we created a website which became the core portal supporters went to in order to spur on their teams
- Supporters could show their support by creating, uploading and sharing cheers and words of encouragement through the website
- All formats of photo, video, audio and text were enabled during the campaign to obtain maximum messaging to spur on the Indonesian athletes
- Worked together with Google, Yahoo and media vendors to amplify the campaign from digital space which reached 50 million people during the campaign
- Created viral social media exposure
RESULT
- Over 15 Million supports achieved within one month (7 times the initial target)
- Over 10,000 cheers and messages were sent via the website
- Through social media the campaign resonated to fans making it the most visited website during the campaign period
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