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Helping diabetics through digital channel


Roche:: Sweet Talk
CHALLENGE

  • The Sweet Talk website needed to be updated to reflect an information portal to help diabetics in Australia
  • Increase diabetes awareness in Australia

WHAT WE DID

  • Redesign the Sweet Talk website aligning to the new corporate branding.
  • Provided and implemented the Alpha CMS platform for administrators and marketers to easily manage web content.

RESULT

  • Increased traffic to website.
  • Reduced time of users searching for information.
  • Allowed client staff to publish news and information as research becomes available in managing diabetes.

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The Sweet Talk website needed to be updated to reflect an information portal to help diabetics in Australia. Assist in understanding of diabetes awareness in Australia. Distinguish and provide information that assist different stages of diabetes

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