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Helping diabetics through digital channel


Roche:: Sweet Talk
CHALLENGE
  • The Sweet Talk website needed to be updated to reflect an information portal to help diabetics in Australia
  • Increase diabetes awareness in Australia

WHAT WE DID
  • Redesign the Sweet Talk website aligning to the new corporate branding.
  • Provided and implemented the Alpha CMS platform for administrators and marketers to easily manage web content.

RESULT
  • Increased traffic to website.
  • Reduced time of users searching for information.
  • Allowed client staff to publish news and information as research becomes available in managing diabetes.

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