Qantas:: The Sum of Us - 2010 Annual Report
CHALLENGE
Qantas's annual report encompassed the group companies including Qantas, Qantas Link, Jetstar, Frequent Flyer and Qantas Freight. Qantas wanted an annual report that depicted the updated brand image and engage customers by portraying their core values of beign an organisation that are Forward thinking, Safety First, Strong Brands, have Sustainable operations, Superior Infrastructure, Great People, Caring for Customers and Environmental responsibility.
SOLUTION
Alpha Salmon developed the microsite using latest technologies that engages and interacts with shareholders. It offers an interactive functionality that makes the information easy to read and easy to navigate. Without needing to incorporate flash to engage shareholders, Alpha Salmon developed the interactivity through JQuery ensuring that the site is optimum to reach more shareholders online and on smart phones.
RESULT
The microsite launched on the 9th September 2010 and have attracted visitors from Australia, Singapore, UK, China and US.
WHAT WE DID
- Build
- Implementation
- JQuery
- Testing
- Launch
Working with Yello, Alpha Salmon developed and provided technical expertise to deliver the 2010 annual report for Qantas.
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