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Ogilvy Do
CHALLENGE

  • Ogilvy wants to launch a new campaign to promote Ogilvy’s creativity and digital case studies to clients worldwide.
  • An easy to use CMS is required to allow non-technical users to update the content

WHAT WE DID

  • Working in partnership with OgilvyOne Singapore, Alpha Salmon provided the technical expertise and production of the web initiative
  • Developed Ogilvy Do website using Wordpress CMS
  • Chinese equivalent of social networks for sharing in Ogilvy China
  • Integration to Twitter feed – auto update in real time
  • Commenting capability for each article

RESULT

  • Ogilvy Do website reached Asia Pacific audience
  • Ogilvy offices in Asia used the website to promote their case studies and shared many of their creative executions within their agencies and with new clients.

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