New Product Launch through social media
Molto Facebook Campaign
CHALLENGE
- Molto wanted to create a campaign to launch their new product targeted to young parents
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The campaign must show each product and explain about the ingredients in detail
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Fully integrated campaign from print to digital execution
WHAT WE DID
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Working in partnership with GroupM Interaction Indonesia, Alpha Salmon provided the technical expertise and production of the campaignDelivered on-brand design consistent with the key visual for print
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Created a competition using Facebook Flash Game App with 3 simple concepts
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Each concept shows clearly about the products’ core ingredients
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In order to play the game, the user must LIKE Molto page
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Fully integrated sharing capability to Facebook and Twitter
RESULT
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9,000 Facebook Fans within 2 weeks
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The game has been played more than 15,000 times in the first 2 weeks
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Molto/Unilever is looking to implement the Facebook Games globally
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