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Revitalise static product gallery to fun and engaging tool


Milo Product Gallery
CHALLENGE

  • Milo wanted to increase their consumers awareness about Milo products in detail
  • Milo also understands the need for the product gallery to be fun and interactive to entice customer engagement
  • The product gallery to be consistent with Milo online branding

WHAT WE DID

  • Working in partnership with OgilvyOne Indonesia, Alpha Salmon provided the technical expertise and production of the campaign
  • Created 3D views of each product using Flash technology where users can view the products from within a carousel
  • Detail hotspots are located in the product and can be clickable to show a magnified version with explanation
  • Connect with social media and integrate to Facebook 'like' features
  • The design is consistent with Milo online branding and added a bit of quirkiness for extra fun

RESULT

  •  30% increased visitor interactions with new product gallery

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