Easy to use CMS implementation and redesign
Moonee Valley Racing Club:: Corporate website
CHALLENGE
Moonee Valley Racing Club (MVRC) had a need to revamp their website through refocusing the efforts to better target the needs of their customers. The MVRC website is aimed to be a key communication tool to customers and provide relevant and up to date information to these customers. Internally, MVRC also required a new CMS platform that could enable their staff to easily and quickly update to the website sections.
SOLUTION
Alpha Salmon began the project by conducting a workshop with various business stakeholders such as sales, marketing, operations, membership and events personnel. By understanding their requirements, we were able to very quick define the scope of the project and the appropriate solution.
We produced a functional specification document that highlighted the high level system architecture, the CMS and Admin module, integration with CRM and Event Ticketing backend systems, and integration with the racing information sources.
RESULT
Alpha Data was used on the new website to acquire and display racing information that is specific to the race meetings held at MVRC, as well as other information such as form history, nominations & acceptances and race results.
Event and Ticketing functions integrate with their eCRM and eCommerce back end systems. Alpha CMS was deployed so that the content of the website can be easily managed by MVRC staff.
WHAT WE DID
- Project Scoping
- Functional and Technical Specification
- Alpha CMS – configuration and module development
- Alpha Data – racing data and backend integration
- Support and Maintenance
Country Racing Victoria:: CMS Portal
Country Racing Victoria (CRV) looked for a digital partner to refresh its website and to utilise online to bring consolidation in racing clubs and their events centrally.
Read more »
Dell Indonesia:: Webisode
Dell wanted to create a greater awareness of their brand in the social media space by engaging fans to upload their own “Webisode”. The app also provided features for fans to vote for the best creative content.
Read more »
Coca-Cola:: Refresh Your Spirit
Coca-Cola wanted to promote their product through photo actions.
The campaign will show Coca-Cola’s unique characteristics: bursting or splashing.
Target audience: young and energetic people
Read more »
