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LG:: Supports Future Stars
CHALLENGE

  • LG wanted to create a CSR campaign through Facebook to support Indonesia’s future stars
  • The campaign was aimed at increasing awareness of their “Future Stars” initiative

WHAT WE DID

  • Working in partnership with OgilvyOne Indonesia, Alpha Salmon provided the technical expertise and production of the campaign
  • Created a Facebook application where supporter can upload their photos and comment. The imposed photos was displayed in a stadium seats and users can share that with their friends.
  • Integrate with social media to retrieve user profile pictures and users are able to auto-post to their wall and share with friends on facebook.

RESULT

  • Over 30,000 supports were achieved within one month of the campaign
  • Over 2,000 photos were uploaded within one month of the campaign

Qantas:: 2010 Online Annual Report

Qantas wanted to engage shareholders and take them on a journey in their 2010 annual report. Yello (a sister STW Branding Agency) partnered with Alpha Salmon to deliver the annual report and microsite to meet this challenge.

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Malaysia Kitchen:: Blogger Summit

Malaysia Kitchen wanted to create a campaign to promote Malaysian cuisine in terms their availability and increasing awareness of Malaysian food and restaurants throughout Australia.

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Nestlé:: Corporate Website

Nestlé wanted to align their local corporate website with global branding. We developed the content managed, 80 pages website in less than 2 weeks.

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