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Central communication ensures accuracy and saves time


IBM Social Aggregation Feeds
CHALLENGE

  • Information in IBM are vast and dispersed
  • Employees spend too much time finding information from various sources
  • Uncontrolled communication from blogs, social media and forums may form incorrect staff opinion about a product

WHAT WE DID

  • Aggregated information feeds from many different sources such as corporate RSS feeds, product blogs, forums, and social media (Twitter and Flickr) in real time.
  • Provided a channel for staff to participate in discussions

RESULT

  • Reduced operational costs by automating the retrieval of corporate and product information
  • Centralised staff communication by providing a single information channel
  • Saved time and provided timely accurate information for staff to perform their roles

 


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