Central communication ensures accuracy and saves time
IBM Social Aggregation Feeds
CHALLENGE
- Information in IBM are vast and dispersed
- Employees spend too much time finding information from various sources
- Uncontrolled communication from blogs, social media and forums may form incorrect staff opinion about a product
WHAT WE DID
- Aggregated information feeds from many different sources such as corporate RSS feeds, product blogs, forums, and social media (Twitter and Flickr) in real time.
- Provided a channel for staff to participate in discussions
RESULT
- Reduced operational costs by automating the retrieval of corporate and product information
- Centralised staff communication by providing a single information channel
- Saved time and provided timely accurate information for staff to perform their roles
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