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Dell Indonesia:: Webisode
CHALLENGE

  • Dell wants to create a longer term engagement with the Facebook fans
  • Dell also wants to explore the extent of effort a fan will engage with social media by offering a creative competition

WHAT WE DID

  • Working in partnership with MediaCom Indonesia, Dell's Media partner, Alpha Salmon developed the social media campaign to increase social media members
  • Created a Facebook App for a digital competition
  • The app allowed the user to create and upload three videos to form their webisode.
  • Created the app to sends auto-post Facebook messages to the user’s wall
  • Fans of Dell could vote for the best creative input into the competition and later used for Dell’s advertising

RESULT

  • Greater awareness for Dell in social media space
  • Dell included a series of webisode showreel from the campaign in their advertising

Dell Indonesia:: Webisode

Dell wanted to create a greater awareness of their brand in the social media space by engaging fans to upload their own “Webisode”. The app also provided features for fans to vote for the best creative content.

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Coca-Cola:: Refresh Your Spirit

Coca-Cola wanted to promote their product through photo actions. The campaign will show Coca-Cola’s unique characteristics: bursting or splashing. Target audience: young and energetic people

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Dell Indonesia:: Unyu-unyu Campaign

Dell wanted to increase their Facebook fans through online engagement. An online competition was chosen as the medium to interact with their existing fan base and increase the exposure of Dell online. The Facebook competition app created for this purpose ran for 2 weeks and attracted 500 new fans.

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