Dell Indonesia:: My First Lapie
CHALLENGE
- Dell wants to continue the engagement with Unyu-Unyu campaign to further increase their Facebook fans
- Engage consumers emotionally through sharing their story about their first laptop
WHAT WE DID
- Working in partnership with MediaCom Indonesia, Dell's Media partner, Alpha Salmon developed the social media campaign to increase social media members
- Created a Facebook App for a digital competition
- The app allowed the user to write and share with their friends their first laptop story
- Created the app with the feature to send auto-post Facebook messages to the user’s wall
- Created voting capability to enhance the competition and viral element of the campaign
RESULT
- The campaign ran for 2 weeks and received more than 200 new fans.
- The campaign registered 8,000 votes during the campaign for fans stories
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