CHALLENGE
Country Racing Victoria (CRV) wanted to partner with an agency that they could rely on. As CRV plays the important role to fulfil the industry responsibility for profitable conduct, management, planning and development of non-metropolitan racing in Victoria, the digital partner must possess intimate knowledge of thoroughbred horse racing industry.
With Alpha Salmon, CRV found the most suitable digital partner that ticks the boxes and also possess the digital experience to produce solutions that deliver.
CRV's website also plays a vital role to assist race clubs in promoting and attracting racing and non-racing patrons to arrange and attend race events at fantastic country race clubs around the state.
SOLUTION
CRV wanted a solution that can cater to all the race clubs in the rural areas of Victoria. This solution also needed to cater to race clubs that could not justify extensive budgets to promote race nights at their club or manage a dedicated website.
Alpha Salmon won the business through our strength and understanding of CRV's needs and fit the bill through our decade tenure within the racing industry.
The Alpha CMS platform was chosen for the solution and included sub-site management functionality where CRV can offer the portal as a central point of reference for any racing enthusiasts planning to visit a country race club. The CMS allowed each of the 60 clubs their own personalised administration section to administer their races, events and details about their club as sub-sites within the single instance content management system.
RESULT
Alpha Salmon was able to renew CRV's faith in the digital space and delivered a solution that all race clubs in country Victoria found easy to use and are managed and updated frequently. Our client had the following to say:
"... the professionalism, and skilled knowledge... renewed CRV's faith in website providers ... every race club that we represent has been extremely pleased with the result", Bradley Thomas, Communications Co-ordinator.
WHAT WE DID
- Scope and specification
- Strategy and consulting
- Design
- Templating
- Alpha CMS implementation
