Online competition through digital
Coca-Cola Refresh Your Spirit
CHALLENGE
- Coca-Cola wanted to promote their product through photo actions
- The campaign will show Coca-Cola’s unique characteristics: bursting or splashing
- Target audience: young and energetic people
WHAT WE DID
- Working in partnership with OgilvyOne Indonesia, Alpha Salmon provided the technical expertise and production of the campaign
- Create a website to upload user photos and enabling an overlay of a selection of Coca-Cola’s bursting or splashing effect
- Photos results are able to be shared on Facebook
- Developed an LED TV campaign to display all the winners in Coca-Cola’s digital billboard at Kemang, South Jakarta
RESULT
- Over 400 photos were uploaded within a week
ASKO:: Microsoft Great Plains
ASKO, a premium Swedish white goods manufacturer seeks to develop a B2B Sales Portal for better communication with its sales agents and to enable their ability to easily generate and process customer orders.
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IBM:: Social Aggregation Feeds
Information in IBM are vast and dispersed.
Employees spend too much time finding information from various sources.
Uncontrolled communication from blogs, social media and forums may form incorrect staff opinion about a product
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Milo:: Product Gallery
Milo wanted to increase their consumers awareness about Milo products in detail.
Milo also understands the need for the product gallery to be fun and interactive to entice customer engagement.
The product gallery to be consistent with Milo online branding.
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