Digital dashboard to improve public communication
Coca-Cola Happiness Truck
CHALLENGE
- Coca-Cola wanted to engage their consumers at the busiest spots in 10 cities including Jakarta, Medan, Surabaya and Denpasar
- The digital campaign aims to ask the users to participate in determining the route of Coca-Cola Happiness Truck
WHAT WE DID
- Working in partnership with OgilvyOne Indonesia, Alpha Salmon provided the technical expertise and production of the campaign
- Created a location based website to allow public to vote for their preferred spots in 10 cities accurately
- Fully integrated with Google Map API to deliver the most accurate and updated data
- The website is used as a portal for the public to see the current route/schedule of the Happiness Truck
RESULT
- Highly interactive and sticky - users’ average session is 3 minutes
- Over 12,000 views in one month (6,000 unique visitors)
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