Online competition through digital
Coca-Cola Refresh Your Spirit
CHALLENGE
- Coca-Cola wanted to promote their product through photo actions
- The campaign will show Coca-Cola’s unique characteristics: bursting or splashing
- Target audience: young and energetic people
WHAT WE DID
- Working in partnership with OgilvyOne Indonesia, Alpha Salmon provided the technical expertise and production of the campaign
- Create a website to upload user photos and enabling an overlay of a selection of Coca-Cola’s bursting or splashing effect
- Photos results are able to be shared on Facebook
- Developed an LED TV campaign to display all the winners in Coca-Cola’s digital billboard at Kemang, South Jakarta
RESULT
- Over 400 photos were uploaded within a week
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