Location and SEO optimisation
AVIS:: Website
CHALLENGE
AVIS' requirements include a redesign of the location page templates that can be incorporated into the AVIS Australia & New Zealand websites. The templates are to be designed with consistency with the creative branding of the main website whilst the content elements are to be arranged in an optimised way for search engine optimisation.
SOLUTION
Work closely and evaluate the existing CMS capability to design and create new location page templates that can be easily updated without requiring to make requests to the international IT team to modify the CMS components.
RESULT
To increase the volume from natural search traffic and look-to-book ratio conversation rate whilst maintaining the overall look of the Australia and New Zealand landing pages.
WHAT WE DID
- Consultation
- Design
- Template creation
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