A web portal designed by Alpha Salmon for global brand Unilever and aimed at supporting Indonesian local athletes during the South East Asian Games XXVI, has engaged more than seven times the expected audience, with 15 million Indonesians signing up to be fans.

The digital campaign, entitled “Ayo! Indonesia Bisa” and launched by Alpha Salmon in conjunction with media agency Mindshare on behalf of Unilever, was initially expected to attract only 2.5million fans.
 
Click here to read the official Press Release.