The 26th South East Asian Games was held in November 2011. Unilever and its brands Clear, Rexona and Vaseline for Men, are major sponsors of the games and wanted a delivery medium to fuel the passion of the Indonesian fans and supporters. The digital campaign, entitled “Ayo! Indonesia Bisa” was launched by Alpha Salmon in conjunction with media agency Mindshare on behalf of Unilever.
Full Story View Live
Essential Energy chooses Alpha CMS to replace the incumbent IBM Websphere Web Portal Content Manager.
With key criteria in the areas of ease of use and operational savings.
The management control of the Budget websites have been successfully transferred to Alpha Salmon and business as usual engagement have ensured little to no impact to Budget's current online activities.
Full Story View Live
NAB requires a comprehensive booking system that allows the attendee to book their date and time to meet with NAB representatives
Full Story
Nestlé wanted to align their local corporate website with global branding. We developed the content managed, 80 pages website in less than 2 weeks.
Full Story View Live
Milo wanted to increase their consumers awareness about Milo products in detail. Milo also understands the need for the product gallery to be fun and interactive to entice customer engagement. The product gallery to be consistent with Milo online branding.
Full Story View Live
The RUOK Day program is an initiative set up by the STW Group and led by Gavin Larkin of thebrandshop.
Alpha Salmon believed in the cause and jumped at the chance to take part in the development of a web portal to support the program.
Gold Week is Sydney Children's Hospital's (SCH) major annual fundraiser. The Gold Week turns 5 this year and we helped in raising as much money as possible for all the other kids treated at Sydney Children's Hospital.
Full Story View Live
Coca-cola wanted to engage their consumers at the busiest spots in 10 cities including Jakarta, Medan, Surabaya and Denpasar. The digital campaign aims to ask the users to participate in determining the route of Coca-Cola Happiness Truck. The campaign needs to be engaging and simple to use due to broad target audiences
Full Story View Live
Racing Victoria Limited (RVL) assumes the functions and responsibilities as the Principal Racing Authority governing thoroughbred racing in Victoria.
Dell wanted to create a greater awareness of their brand in the social media space by engaging fans to upload their own “Webisode”. The app also provided features for fans to vote for the best creative content.
Full Story
Every year, the World Expo provides countries a central forum to promote the talents, culture and best exports of a country. The Department of Foreign Affairs and Trade secured a prominent position for this year's Shanghai World Expo.
Full Story View Live
ASKO, a premium Swedish white goods manufacturer seeks to develop a B2B Sales Portal for better communication with its sales agents and to enable their ability to easily generate and process customer orders.
Full Story View Live
LG wanted to create a CSR campaign through Facebook. Their aim was to encourage and show their support for young and future football stars within Indonesia. The campaign allowed fans to upload photos of themselves and impose their faces in the crowd of the sporting event.
Full Story View Live
To increase the volume from natural search traffic and look-to-book ratio conversation rate whilst maintaining the overall look of the Australia and New Zealand landing pages.
Full Story View Live
Country Racing Victoria (CRV) looked for a digital partner to refresh its website and to utilise online to bring consolidation in racing clubs and their events centrally.
Full Story View Live
Shout Out for Climate Change is an initiative from Department of Climate Change and Energy Efficiency in creating awareness about the meaning of climate change to young people.
Full Story View Live
Reach Out Pro is an initiative that provides access and advice for health care professionals to engage with young people by providing them a range of technologies and online resources.
Full Story View Live
Dell wanted to increase their Facebook fans through online engagement. An online competition was chosen as the medium to interact with their existing fan base and increase the exposure of Dell online. The Facebook competition app created for this purpose ran for 2 weeks and attracted 500 new fans.
Full Story
Information in IBM are vast and dispersed. Employees spend too much time finding information from various sources. Uncontrolled communication from blogs, social media and forums may form incorrect staff opinion about a product
Full Story
Malaysia Kitchen wanted to create a campaign to promote Malaysian cuisine in terms their availability and increasing awareness of Malaysian food and restaurants throughout Australia.
Full Story View Live
Moonee Valley Racing Club (MVRC) had a need to revamp their website through refocusing the efforts to better service the needs of their customers.
Full Story View Live
Qantas wanted to engage shareholders and take them on a journey in their 2010 annual report. Yello (a sister STW Branding Agency) partnered with Alpha Salmon to deliver the annual report and microsite to meet this challenge.
Full Story
The Sweet Talk website needed to be updated to reflect an information portal to help diabetics in Australia. Assist in understanding of diabetes awareness in Australia. Distinguish and provide information that assist different stages of diabetes
Full Story View Live
The result is a seamless online experience that has significantly increased the weekly sales of handset and plans online. The site attracts over 75,000 unique visitors a week and performs at an exponentially lifted conversion rates.
Full Story View Live
Ogilvy Do is a new campaign to promote Ogilvy’s creativity and digital case studies to clients around the globe.
Full Story View Live
Molto wanted to create a campaign to launch their new product targeted to young parents. The campaign must show each product and explain about the ingredients in detail. Fully integrated campaign from print to digital execution.
Full Story View Live
Dell wanted to leverage on the success of the Unyu-Unyu campaign to further increase the emotional engagement with their Facebook fan base through sharing stories about their first Dell laptop. The Facebook app allowed fans to contribute their first Dell Lapie stories and share with their friends.
Full StoryCoca-Cola wanted to promote their product through photo actions. The campaign will show Coca-Cola’s unique characteristics: bursting or splashing. Target audience: young and energetic people
Full Story View Live
No Latest Tweet
