Event Cinemas mobile apps
Alpha Salmon was engaged by Event Cinemas to improve the performance and usability of its existing mobile apps. Key outcomes include better Customer Ratings in the iTunes App Store through better customer experience.
Alpha Salmon took on the challenge to inherit the initial code base from the incumbent and re-evaluate the apps across iOS and Android platforms.
Alpha Salmon made recommendations to optimise the app flows, better quality video streaming through a CDN and redevelop a new customer-centric UX.
After rolling out the new updates, the Event Cinemas mobile apps across both iTunes App Store and Google Play received positive reviews and average customer ratings were improved by 2+ stars.
Within the first month of updates, there had been over 730,000 user sessions and over 180,000 unique users across the apps with approximately 130,000 transactions